Lead Generation and Direct Marketing Services
We provide lead generation and direct marketing services to support the selling staff of your small office or home office. Lead generation and direct marketing are examples of marketing where results can be tracked and costs are known. This is ideal for a small business or
home office as the costs are set by the owner.
These are the lead generation and direct marketing services we offer:
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Market planning and research to define market, identify needs, and target businesses/industries
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Sales Leads and Prospecting data; specific to the contact, email, and phone number
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Sales prospecting strategy, approach, & training (if needed)
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Perform competitive research to define primary and secondary competitors
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Web strategies and training on how to leverage this medium to generate leads, pre-qualify prospects, and overcome
geographical market boundaries
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Tracking and results measurement of marketing and sales activity
When I tell prospective clients about direct marketing, some do not understand the term or the viability of direct marketing to in a slow economy. I realize that there are so many definitions for marketing and I will quote the definition I agree with the most, from the Direct Marketing Association's recent paper titled, "Revisiting the Conceptual Definition of Direct Marketing: Perspectives from Scholars and Practitioners" where they state:
"Direct marketing is a database-driven process of directly communicating with
targeted customers or prospects using any medium to obtain a measurable response
or transaction via one or multiple channels."
Direct Marketing (my definition) is the other half of the sales process. One cannot exist without the other for long, especially when competitors are adapting to leverage this specific type of marketing and the technologies that facilitate the process.
Contact us and we will make sure the meeting is worth YOUR time by offering a one-hour marketing consultation at no charge! This is limited to only a few businesses per month so act now!
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